Instacart are the grocery delivery giants!

What is Instacart?

Instacart is a American grocery , pickup and delivery service , which operates in U.S.A and Canada. The delivery company offers it’s services via their website and mobile app. Instacart allows customers to order groceries from participating retailors and they then use a personal shopper to do the shopping. The company was founded in the year 2012 by Apoorva Mehta who’s family migrated from India to Canada in the year 2000 and as of October 2020, Instacart has been estimated to be worth 13.7 billion U.S.D. When Apoorva and his fellow co-founders were founding Instacart their goal was to create a effective and efficient online, grocery delivery system as other companies have tried and failed in the past (click here if you would like to learn how to earn using apps). Instacart are the grocery delivery giants!

Customer Behaviour

Instacart’s personal shoppers

While doing research the founders of Instacart realized that most consumers were getting poor service from the other grocery delivery services because alot of these services were not able to deliver the customer’s groceries until a day after the customers had made an order. Instacart’s founders also realized that customers were very loyal to their chosen retailers and stores and so the choices of the customers made a large impact in the way Instacart carries out its daily operations. They based their system on the basis of the supply chain where they take the orders and provide a way for brands to reach the consumers.

Expansion of instacart into the grocery delivery giants they are today!

personal shopper

Since being founded in 2012 Instacart has raised alot of money to fund its expansion across America and Canada. Instacart has worked very closely with its retailer and store partners. As the Covid-19 pandemic continues the demand for more creative ways to deliver goods to the homes of customers has grown and so Instacart has maid it their priority to expand their brand in order to reach a wider variety of customers.

Conclusion on Instacart are the grocery delivery giants!

Instacart is a big player in the online and grocery delivery industry and they have managed to revolutionize how Americans and Canadians shop for groceries and get their groceries delivered over the past 8 years. As a company Instacart’s rise to the top continues and they have managed to be pioneers in their niche since their inception.

Written by odanemorgan


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